The new Big Blue has provided yet another reason to be up in arms over the recent Facebook Page updates.

For years, Facebook has maintained a policy of keeping business and pleasure separated; namely, that you’re not allowed to use your “personal” profile as your “business” page. While plenty of users have quietly ignored that policy, it seems that FB is now not only comfortable with the idea, but is in fact encouraging and enabling users to make the switch.

Here’s why converting your personal Facebook profile into a “Page” is a bad idea:

1) Converting a profile into a page retains all of one’s friends, but they now become “Fans” . . . and all other information (photos, comments) gets lost in the process if a user doesn’t first copy and save all of their personal information onto their computer.

. . . and once you convert your profile into a page, there’s no way to reverse the process.

2) You lose some key functionality; as a Page, you’re not able to “friend” someone as you normally would in a personal profile. You have to request that they become a “fan” of your page — and to me, the word “fan” is more ego-stroking, and far less personal, than “friend”.

3) As mentioned above, maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights and Responsibilities. If your existing profile is about a business, and not just about you . . . and you don’t convert your profile to a Page . . . you risk permanently losing access to the profile and all of your content.

Learn more about the change here: