Archive for March, 2011


The new Big Blue has provided yet another reason to be up in arms over the recent Facebook Page updates.

For years, Facebook has maintained a policy of keeping business and pleasure separated; namely, that you’re not allowed to use your “personal” profile as your “business” page. While plenty of users have quietly ignored that policy, it seems that FB is now not only comfortable with the idea, but is in fact encouraging and enabling users to make the switch.

Here’s why converting your personal Facebook profile into a “Page” is a bad idea:

1) Converting a profile into a page retains all of one’s friends, but they now become “Fans” . . . and all other information (photos, comments) gets lost in the process if a user doesn’t first copy and save all of their personal information onto their computer.

. . . and once you convert your profile into a page, there’s no way to reverse the process.

2) You lose some key functionality; as a Page, you’re not able to “friend” someone as you normally would in a personal profile. You have to request that they become a “fan” of your page — and to me, the word “fan” is more ego-stroking, and far less personal, than “friend”.

3) As mentioned above, maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights and Responsibilities. If your existing profile is about a business, and not just about you . . . and you don’t convert your profile to a Page . . . you risk permanently losing access to the profile and all of your content.

Learn more about the change here: http://www.facebook.com/help/?page=18918

Dan Zarrella, Social Media Scientist at HubSpot, led an insightful & informative webinar this morning on the “Science of Timing: When to Tweet, Email, and Post”.

With 24,000 attendees, this was by far the most engaging webinar I’ve attended — and the hold music before the webinar was almost as good as the info!

Check out: http://www.djdavidgallant.com/

Here are some of the key take-aways:

HubSpot — The Science of Timing

* 50% of the U.S. population lives on the East Coast; your marketing efforts should take Eastern Standard Time into consideration.

* Put a blog post up at 11 PM or midnight — you’ll catch your readers first thing in the AM. Blog on the weekends for the most comments.

* Send more email. Unsub rates are the highest when you email infrequently.

* Weekends are best for Facebook shares; 51% of companies block Facebook at work, so evening and Saturday/Sunday interaction is more significant.

* Email your customers between 5:00 AM and 7:00 AM E.S.T. — that has been shown to be the time when emails are opened most often.

* Most retweets occur between 1:00 PM and 5:00 PM EST.

Welcome

My goal: to help top-producing real estate agents in San Francisco grow their business by leveraging social media.

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